Monday, May 22, 2017
MAY 21, 2017 ~ There are several questions to consider when marketing and promoting a product. Just like other artists, my creations normally just sit at home coz I don't have an actual shop where I can display and sell them. I had tried to sell them online but due to stiff competitions with other sellers selling products in similar jewellery category , it takes too long for small entrepreneurs like me to find a real buyer due to the massive amount of choices they were given and being offered online. It's tough to compete with mass production machine made jewelries being offered with free shipping . Take note of what cheap stuffs we can all get from China online shops. Therefore, quite frustrating for a small home business artist like me to compete with them eventhough I have some avid and loyal customers craving for my beaded work. It can unfortunately even come to the point of no online sales at all. Ebay sales is now experiencing that and Quite dissapointing to think about. Especially when I still pay monthly fees to run my ebay store. So, more expenses and no gain at all ... oouucchhh.
So, what should I do to bring or expose them out to public and be on the market to be recognized by your targeted potential buyers ? Well, here's what I started doing lately. I was always in fashion events hosted by friends and acquaintances. Creating jewelries that are unique and never goes out of style, I got noticed and approached by organizers to sponsor their events. I can either donate some jewelries as prizes or for raffle draws. I gave it a thought and decided why not. So I tried sponsorship where I create pieces to be used as part of the minor & major przes and even for raffle draws. You maybe thinkin, are you crazy to just give away your work for free?
Model Ms Jho Salac doning my "Red Angel" ~ this unique set was awarded Bronze Medalist of 2014 Seed Beads Category hosted by Fire Mountain Gems And Beads |
Sponsoring the jewelries of Ms Juliet Bitalan one of the judges for the 2017 Pinoy Star Talent Festival held at YWCA Singapore |
Ms Joy Ann San Luis doning her jewelry prize after winning the She's My Girl Singapore title in 2014 |
My creations were true to cost a lot of money . I normally use Swarovski Crystals, Fresh water pearls, Glass / Semi- precious beads with Sterling Silver metal findings or sometimes rhodium plated metals. I sort them in many online shops as well as exclusive bead shops in the US, Hongkong, China, here in Singapore and in Philippines as well. For me, inorder to have business or sales... one needs to invest and prepare to get expenses along the way. Be ready for the cost of materials together with marketing inorder to get your self and your product known to the market. Even if I donate them through sponsorships I of course get something in return. I get free entry to VIP seats , be chosen as a judge or even be given the honour to get up on the stage and award the winners. The privilleges are there and I truly appreciate what I get in return. Big thank you to the event hosts !
Making sure my sponsorship bears my brand title for recognition ! |
Sponsoring Raffle Prizes for Sopernova 2017 event held in Chijmes |
Sponsoring a Major and Raffle draw prizes for Rampstar Queen 2017 event held at Nexus Auditorium |
Sponsoring a major prize award for Supernova 2017 grand prize winner |
In my case, I had made my name and brand known locally and globally at this point of time. I am now so happy to be greeted and awarded in events and given the opportunities to get up on stage to hand in my sponsored prizes to the winners and at the same moment be able to promote not just my self created brand but mainly my actual jewelry creations I would be wearing during the event.
I am very proud of what I had become and how far my creations had gone after all these years.
To constant supporters, jewelry admirers and buyers ... thanks so much for patronizing my work and believing in what I can do to satisfy your jewelry preferrences.
My advice to artists like me, go out there and show your stuffs. Dare to be bold and do not shy away from people. You never know, what and who you meet out there can maybe the ones who will help you make a name for yourself and promote your creations, make a brand for yourself and your work ... keep trying !
The Diva in Me ~ Bronze Medalist of 2016 Swarovski Crystal Contes hosted by Fire Mountain Gems and Beads |
Touched By An Angel ~ Gold Medalist of 2016 Seed Beads Category Contest hosted by Fire Mountain Gems And Beads |
To constant supporters, jewelry admirers and buyers ... thanks so much for patronizing my work and believing in what I can do to satisfy your jewelry preferrences.
My advice to artists like me, go out there and show your stuffs. Dare to be bold and do not shy away from people. You never know, what and who you meet out there can maybe the ones who will help you make a name for yourself and promote your creations, make a brand for yourself and your work ... keep trying !
Monday, May 15, 2017
May 15, 2017 ~ Yesterday's Supernova 2017 held in Chijmes was a big success.
Some of the jewelries worn by the judges and emcee as well as raffle draws and major prize were sponsored by yours truly... www.my-secret-corner.com.
The emcee Ms Salac wearing the Swarovski and Pearls beaded necklace with matching bracelet and earrings |
Ms. Zeenat Ho wearing a set of Red and Black crystals/ glass beaded earrings and bracelet
Ms. Juliet Bitalan wearing a Double stranded long beaded necklace with matching earrings |
The ladies in this conpetution were all gorgeous , pretty and did the catwalk with grace and style.
Congratulations to candidate #30 Ms. Lovely for winning the grand prize and some of the other major awards...
and congratulations too to all the rest of the winners.
Big thanks to Mr. Dexter June Olayao Dioquino and all the staffs for accomodating me as one of their sponsors in the event !
More power to Supenova and the organizers and looking forward to the next one ...
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